jed donohoe
GOOD WITH WORDS, GOOD WITH PEOPLE
THE BRIEF: Develop a stream of email communications to keep propects engaged with the brand until they are ready to buy a vehicle
THE OUTCOME: 18–25% open rate, 15–20% click-through rate
THE BRIEF: Redesign the user experience on oakwood.com to provide greater ease of booking and more relevant information
THE BRIEF: Develop a global campaign to launch of a low-end phone in emerging markets — no dialogue, please
THE BRIEF: Create a series of TV commercials to promote iMode, the company's proprietary, Chinese language internet portal
THE BRIEF: Extend the successful British campaign in Asia
THE BRIEF:: Develop a TV campaign that encourages Indonesian children to drink milk
OUTCOME: 6% increase in market share at campaign launch
THE BRIEF: Develop billboards to promote an alcohol delivery service in Cairo, Egypt — there's no budget, by the way
MY STUFF
Here's some of the stuff I get up to in my spare time — stop frame animations in various programs, from Photoshop to Premiere
Hello. I’m an award-winning, copy-based creative director with a passion for solving problems — wherever I find them. (And I’ve looked on four continents.)
In the course of my career, I’ve developed briefs, run intern and mentorship programs, and helped establish creative cultures.
I’ve also written for pretty much every medium.
Download my résumé for all the details.
NESCAFÉ
SOCIAL MEDIA
TOYOTA
CRM
OAKWOOD
WEB
MOTOROLA
PRINT and TV
FAREASTONE
TV
THE ECONOMIST
NESTLÉ
TV
CHEERS
OUT OF HOME
